📚 What You’ll Learn

By the end of this course, you will be able to:

1. Identify the core functionalities of ChatGPT and explore its wide range of applications in digital marketing.
2. Outline the process of using ChatGPT for customer demographics and psychographics analysis to understand your target audience deeply.
3. Describe how ChatGPT can be leveraged to create high-converting landing page sales copy and compelling email marketing campaigns.
4. Analyze customer journey maps generated with ChatGPT’s assistance to optimize marketing strategies and improve customer experience.
5. Apply ChatGPT’s capabilities to social media marketing by generating engaging ad copy for platforms like Facebook, Instagram, and LinkedIn.
6. Evaluate the effectiveness of ChatGPT-generated content in different marketing contexts, identifying where it shines and where human refinement is needed.
7. Distinguish between different ChatGPT versions (e.g., GPT-3.5, GPT-4, GPT-5) and understand their relevance to specific marketing tasks.
8. Create detailed customer personas for your ideal clients using ChatGPT as a powerful research and ideation tool.
9. Generate a SOAP opera style email sequence to promote a high-ticket product, harnessing ChatGPT as your content creation partner.

✅ Requirements

1. No prior experience required – beginners welcome.